RESUME
As a Senior Creative, I partner with companies to help them find and amplify their voice, with proven success in the marketing and advertising industry as well as corporate communications, and develop results-driven, award-winning, comprehensive and strategy-based marketing materials.
DIGITAL SKILLS
STRONG: Creative Suite: InDesign, Illustrator, Photoshop, iMovie, OSX + Acrobat
PROFICIENT: Adobe Premiere, Dropbox, Excel, PowerPoint + MS Word
DESIGN STRENGTHS + ABILITIES
Branding, Billboards, Brochures, Catalogs, Copywriting, Digital Advertising, Digital Prepress + Production, Direct Mail, Email Marketing, Environmental Graphics, Identity Systems, Logos, Packaging Design, Photo Direction, Product Design, POS/POP, Press Checks, Print Advertising, Script Writing (Video + some Radio), Trade Show Graphics, Web Banners, Web Design, Video, Video Editing
WORK EXPERIENCE
For over 39 years, I have excelled in the creative community as an Art Director and a Graphic Designer. I have developed and produced engaging advertising and marketing design solutions in both print and digital including: brochures, flyers, direct mail, videos and post production, e-blasts, drip campaign graphics, web ads and banners, e-newsletters, infographic development, product labels and packaging design, POP and POS visuals, trade show display creation, sales program theme ideation, and managed corporate brand aesthetics. I also collaborate with internal and external resources for optimal project results.
LEADERSHIP
Branding Board Member for Graco, Inc. (Five-Year Tenure)
Oversaw creative marketing and brand development and divisional brand review.
Implemented initiatives to maintain continuity of brand through five global divisions.
TECHNICAL SKILLS
Professional working knowledge of Macintosh OS and Adobe Creative Suites (and when forced, Microsoft Office). I have worked with numerous printers and understand their industry. Worked closely with a multitude of photographers, in studio and on location, often assisting with set up, direction and staging/propping.
EDUCATION
Bachelor of Arts – Hamline University
Graduate of AAAA’s Institute of Advanced Advertising Studies – University of St. Thomas
Selected as the first creative participant in this intensive, three-month advertising and marketing boot camp, culminating in a competitive presentation program.