Challenge:

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NOW Medical wanted a marketing campaign that could help increase volume of patients network-wide and improved profitability of each Express Care clinic location. Cost reduction per visit was also a key pain point that needed to be addressed.

Solution:

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A series of direct mail and on-site signage introduced many of the benefits of the NOW clinics at Cub Foods. Through a series of seasonal-specific messaging, patients started frequenting NOW Express Care clinics.

Results:

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NOW Medical marketing campaign delivered:

– Increased volume of patients 23% network-wide

– Decreased cost of care by 80-85% each visit

– Improved profitability of each clinic location up to 15%